This is a PR campaign I offered to Simply Cakes, as part of CMNS 3500 PR campaigns we had to reach out to a company and offer to develop a PR package. This entailed press releases, event planning, a video of promotion, Instagram posts, and a suggestion of implementation flow with an analysis of our methods. The screen grabs include a press release, the event and evaluation this is helps show the important parts of the work without fully diving in but the file is attached below. This helped me do a dive into the company and figure out ways to achieve the set goals of driving more sales by mainly increasing the flow of customers to the website and social media sites.
Press Release#1
Event Plan
Methodology Evaluation
Actual File